"Foremost" continued its mission to help Thai society by launching the project
"Foremost Passes on Smiles to Thai Children to Fight Against COVID-19"
A collaboration with the "Mirror Foundation" to donate 1 million cartons of milk, valued 10 million bahts in total

Bangkok, Thailand – 2 August 2021: FrieslandCampina (Thailand) Public Company Limited, the manufacturer and distributor of Foremost dairy products for Thai people for more than 65 years, together with the Mirror Foundation launched the project " Foremost Passes on Smiles to Thai Children to Fight Against COVID-19" to pass on great kindness through Foremost dairy products worth 10,000,000 baht to children and families across the country who were affected by the COVID-19 pandemic. The company also invited everyone to take part in this project of sharing and bringing forth good nutrition for Thai children by purchasing 1 crate of Foremost UHT milk products of any flavour from 1 August to 9 September 2021 through the channels of participating distributors and Foremost Online, and Foremost would immediately donate 1 crate of 180 ml. Foremost Omega 369 UHT milk products to the Mirror Foundation in order to be distributed to children and families in need. The maximum amount of 1,000,000 cartons of milk products had been set as the ultimate goal for the donation.

Mr Ratchathep Narula, Marketing Director of FrieslandCampina (Thailand) Public Company Limited, said, “Foremost believes in the kindness of Thai people. We have therefore passed on this concept of kindness to the general public, including pushing for a society of sharing continuously for more than 65 years. This year the COVID-19 pandemic has made a big impact on Thai society. As a result, many people have been suffered from lack of income because they are unable to work regularly. Families with young children are more severely impacted. According to a survey conducted by the Thailand Development Research Institute and the National Statistical Office, families with young children are affected by the COVID-19 pandemic more than families without young children in almost every aspect. One of the major impacts on children is malnutrition, especially the shortage of milk, which is an important food source rich in protein and calcium and essential for the growth of children of all ages. Foremost, resultingly, launched the project “Foremost Passes on Smiles to Thai children to Fight Against COVID-19” in collaboration with the Mirror Foundation to deliver good nutrition from quality cow’s milk to children and families affected by the pandemic across the country. We not only hope that Thai children will be given sufficient diet from this project but also aim to provide them good nutrition to strengthen their bodies regardless of age and situation. This is in line with the organisation's goal in supporting people around the world for accesses to better nutrition.”

Mr Ekaluck Lumchomkhae, President of the Mirror Foundation, said, “During the COVID-19 pandemic, Mirror Foundation, as a non-profit organization, has worked in helping people get access to essential needs, presenting issues and realities in the society and acting as an intermediary in bringing various assistance to those in need. We continue to receive requests for food support, so the Foundation is delighted to be a part of the project 'Foremost Passes Smiles to Thai Children” as a distributor of 1,000,000 cartons of Foremost dairy products to the hands of children and vulnerable families across the country. We have a team of volunteers capable of reaching areas and communities of people who need help. Therefore, you can be confident that every carton of milk will reach the hands of all children and families affected by the pandemic.” This project is a continuation of the project “Foremost Spreads Smiles to Thai Children Fighting Against COVID-19”, which was initiated during the same period last year, to pass on smiles to the future generation and provide opportunities for growth and development even during difficult times

At the same time, Foremost invites all consumers to participate in sharing and creating smiles for Thai children just by buying 1 crate of Foremost UHT milk products, package size 170 ml., 180 ml. or 225 ml., of any flavor, between 25 July – 31 August 2022 via Foremost Online (Foremost Delivery) and the channels of participating distributors, including Foremost official stores in Shopee and Lazada, JD website, 7-Eleven, Tesco Lotus, Big C, Tops, Makro, CJ More and other participating general stores. With every 1 crate purchased, Foremost will donate 1 crate of Foremost Omega 369 or Foremost Omega 369 Smart 180 ml. UHT milk products to The Mirror Foundation for distribution to children and families with economic difficulties. The company has set a goal that by November 2022, vulnerable Thai children across the country would receive nutrition from quality cow’s milk, which is produced with fresh cow milk from Thai dairy farmers and rich in essential nutrients and vitamins, in total of 1,000,000 cartons.

Take part in passing on kindness and creating a good future for Thai children under the project "Foremost Passes Smiles to Thai Children Year 2" today through participating distribution channels. For more information, please visit https://www.facebook.com/ForemostThailand/