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million smile year 3
million smile year 3

Foremost for Million Smiles – Year 3

FrieslandCampina Celebrates 67th Year, Embracing Nutritional Excellence 
and Sustainability with Reinforced Position as Thailand's No.1 Quality Milk Brand; Introduces New Formula 'Foremost Omega 369' Highlighting Comprehensive Development Nutrients for Children together with The Mirror Foundation Distributing 1 Million Cartons of Milk to Vulnerable Groups Nationwide

Shown in photo: FrieslandCampina (Thailand) Public Company Limited, led by Mr Wipas Pavarojkit, Managing Director (3rd from right), Ms. Supasita Kraisri, Director of Marketing (3rd from left) together with a network of partners including Dr. Gijs Theunissen DVM, Agricultural Counsellor of the Royal Netherlands Embassy in Thailand (4th from left); Dr. Visaratana Therakomen, Deputy Director of the Nutrition Division at the Department of Health (2nd from left); Mr. Kwanchai Netnoi, Head of Livestock Extension and Development at the Department of Livestock Development (right); Associate Professor  Dr. Nipa Rojroongwasinkul, Advisors of Institute of Nutrition, Mahidol University and Principal Investigator for SEANUTS II in Thailand (2nd from right); and Ms. Veraporn Prasoprattanasuk, Head of the Communications and Fundraising Department at the Mirror Foundation (left) celebrates 67th year of FrieslandCampina.

Bangkok, 31st August 2023 — FrieslandCampina Thailand PCL, a leading producer and distributor of Foremost dairy products in Thailand and Indochina, is embarking on its 67th year with a strategy for sustainable nutritional access. The company is devoted to continuous product advancement, focusing on enduring nutritional well-being. It has introduced the innovative Foremost Omega 369 formula, enriched with a diverse array of nutrients, tailored to enhance comprehensive growth for Thai children. This formula excels in its range of nutrients, supporting development in both physical and cognitive aspects, while also bolstering immunity. FrieslandCampina aims to expand the reach of quality nutrition to low-income and vulnerable groups, offering affordably priced products widely distributed to reach a broad cross-section of society, thus bridging gaps for the less privileged. Through collaborations with various organisations, the company is contributing 1 million cartons of milk to the “Foremost Passing on Smiles to Thai Children – Year 3” project, in collaboration with the Mirror Foundation, concluding this initiative in September this year.

Mr. Wipas Pavarojkit, Managing Director of FrieslandCampina (Thailand) PCL, disclosed that FrieslandCampina Thailand is entering its 67th year, marking another significant milestone for the business, which has been producing and delivering quality products to the Thai people for an extended period. This year, the company is aligning its efforts with the Sustainable Development Goals to enhance the quality of life, in line with United Nations policies. The core strategy driving the business and supporting consumer behavior, which increasingly emphasises health care, is centred around “sustainability and good nutritional access.” The company is focusing on four dimensions: 1. BETTER PRODUCT - enhancing products to better cater to market demands, 2. RESPONSIBLE COMMUNICATIONS - engaging in responsible communications, 3. LIFESTYLE EDUCATION - promoting consumer health-oriented lifestyles, and 4. BROADENING ACCESS TO NUTRITION - widening access to quality products. 

In addition to the aforementioned directions, the company also pursues a diverse array of projects — public-oriented initiatives that propagate benefits. Particularly notable is the latest project, “Foremost Passing on Smiles to Thai Children – Year 3,” which garners collaboration from all sectors, including main partners, the Mirror Foundation, business partners, retail outlets, and consumers. Moreover, the company arranged CSR activities by engaging employees to bring our hearts and hands to directly deliver milk to the community. Together, they collectively support the distribution of 1 million cartons of milk to children and families in need, ensuring sustained assistance. Building upon the success of Year 1 and Year 2 initiatives, which delivered 2 million cartons of milk to more vulnerable families nationwide, amounting to over 20 million baht, this year’s objective remains consistent: to distribute 1 million cartons of milk. The project is set to conclude on September 2023.

Mr. Vipas added that to ensure sustainable growth into its 67th year, FrieslandCampina Thailand has also garnered collaboration from a network of partners. These include Dr. Gijs Theunissen DVM, Agricultural Counsellor of the Royal Netherlands Embassy in Thailand; Dr. Visaratana Therakomen, Deputy Director of the Nutrition Division at the Department of Health; Mr. Kwanchai Netnoi, Head of Livestock Extension and Development at the Department of Livestock Development; Associate Professor  Dr. Nipa Rojroongwasinkul, Advisors of Institute of Nutrition, Mahidol University and Principal Investigator for SEANUTS II in Thailand; and Ms. Veraporn Prasoprattanasuk, Head of the Communications and Fundraising Department at the Mirror Foundation. These entities have come together to provide guidance in elevating product quality and promoting nutrition in Thailand toward a better future. This collaboration also aims to secure the stability of a global staple, “milk,” both in commercial value and consumer relevance for the future. 

Regarding Ms. Veraporn Prasoprattanasuk, Head of the Communications and Fundraising Department at the Mirror Foundation, she provided information that the Mirror Foundation, as a non-profit organization, seeks to reduce the challenges faced by underprivileged Thai children and families who have limited access to quality food. The foundation’s goal is to distribute 1 million cartons of Foremost UHT milk to children and families in need throughout the country under the project  “Foremost Passing on Smiles to Thai Children – Year 3.”  The foundation has dedicated staff members with proximity and community engagement capabilities to achieve this goal. After September, each carton of milk will be delivered to the hands of children and families in various areas, as specified by the goal of the project. 

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