Joins with the “Mirror Foundation” to Continue the “2nd Foremost for Million Smiles” project.
Foremost will donate one carton of milk to the foundation for every purchase of one carton of UHT milk made from 25 July - 31 August (up to one million boxes)
Shown in photo: FrieslandCampina (Thailand) Public Company Limited, led by Dr. Olarn Chowiwatana (2nd from right), Director of Corporate Affairs, Ms. Tuangrat Wuthichan (left), Foremost Omega Product Group Manager, Mr. Piyanat Laicharoen (right), Digital Media Manager, delivers products for donation to the Mirror Foundation, represented by Mr. Ekaluck Lumchomkhae (2nd from left), to pilot the project "Foremost for Million Smiles Year 2" which invites consumers to participate in passing smiles to and creating a better future for Thai children.
Bangkok, Thailand – 26 July 2022: FrieslandCampina (Thailand) Public Company Limited, the manufacturer and distributor of Foremost milk products in Thailand and Indochina, is teaming up with the Mirror Foundation to continue the company's core mission of delivering good nutrition to all Thais. Even in difficult circumstances, the company decided to continue the “Foremost for Million Smiles” project for the second year showing compassion by providing Foremost UHT milk to children and families as well as marginalized groups across the country who are affected by the challenging economic situation. Therefore, Foremost is inviting everyone to take part in promoting good nutrition in Thai children. With every one carton of Foremost UHT milk in any flavor purchased at participating distributors and through Foremost’s online channel from 25 July - 31 August 2022, Foremost will donate one carton of Foremost Omega 369 UHT Milk or Foremost Omega 369 Smart (180 ml. size), to the Mirror Foundation for distribution to children and families in need. Up to 1,000,000 boxes will be donated.
Dr. Olarn Chowiwattana, Director of Corporate Affairs, FrieslandCampina (Thailand) Public Company Limited, said, “FrieslandCampina’s mission is to deliver better nutrition with good quality cow's milk products at affordable prices for all groups of people to stay healthy. FrieslandCampina Thailand extends this mission by providing good nutrition for Thai children and families, as well as marginalized groups affected by the challenging economic situation. The ‘2nd Foremost for Million Smiles’ project aims to deliver 1,000,000 boxes of Foremost Omega 369 and Foremost Omega 369 Smart in a 180 ml. size, both of which are rich in essential nutrients, allowing the body to grow. In addition, early childhood development has a direct effect on our overall development. FrieslandCampina Thailand is, therefore, well aware of the impact of malnutrition at an early age. According to the 2nd Southeast Asia Child Nutrition Survey (SEANUTS II), malnutrition remains a major problem across the region and more than 70% of Thai children aged from six months to 12 years old do not get enough calcium. As a manufacturer and distributor of UHT milk under the Foremost brand, we want to take part in solving this problem by offering everyone access and opportunities to gain good nutrition. This resulted in our collaboration with the Mirror Foundation, which has a comprehensive network throughout the country, to pass on our products that will bring smiles to Thai children.”
Mr. Eakalak Loomchomkhae, President of the Mirror Foundation, said, “The foundation’s operations are ongoing – but even as we enter the COVID-19 recovery phase, people are nonetheless continuously being affected by the pandemic, which is in turn, impacting their economic condition. The Mirror Foundation, as a non-profit organization, is working to help people access basic necessities given the current challenges taking place in society by acting as a go-between to pass on assistance, including food supplies, to those in need. We are very pleased to be part of the ‘2nd Foremost for Million Smiles’ project to provide 1,000,000 boxes of Foremost milk products to children and vulnerable families across the country. Our team of volunteers has access to different areas and communities where people are in need of comprehensive assistance, so we are confident that every carton of donated milk will be delivered into the hands of children and their affected families.”
This project is a continuation of ‘For Million Smiles: Foremost providing nutrition to Thai children to fight COVID-19’ project which was initiated during the same period last year to bring smiles to kids, who are the country’s future, while providing opportunities for growth and development during difficult times.
Foremost is inviting consumers to take part in this effort, to bring smiles to Thai children by purchasing one carton of Foremost UHT milk products (170 ml., 180 ml., or 225 ml. sizes in any flavor) from 25 July to 31 August 2022 via Foremost’s online channel (Foremost Delivery) and at participating distributors including Foremost’s official stores on Shopee, Lazada, and JD Central, as well as 7-Eleven, Tesco Lotus, Big C, Tops, Makro, CJ More and other participating stores. For every one carton of milk purchased, Foremost will donate one carton of Foremost Omega 369 or Foremost Omega 369 Smart, in a 180 ml. size, to the Mirror Foundation for distribution to children and families in need. The goal is to provide good nutrition to vulnerable Thai children nationwide by November 2022, by providing one million boxes of milk products, rich in essential nutrients and vitamins, produced from good quality cow’s milk from Thai dairy farmers.
Join the ‘2nd Foremost for Million Smiles’ project and help create a better future for Thai children through participating distribution channels. For more information, please visit: https://www.facebook.com/ForemostThailand/
Dr. Olarn Chowiwattana, Director of Corporate Relations, FrieslandCampina (Thailand) Public Company Limited (left), signed a memorandum with Mr. Ekalak Lumchomkhae, President of the Mirror Foundation, to affirm the cooperation in the implementation of the project “Foremost Sasses Smiles to Thai Children Year 2”.
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